How Can I Efficiently Learn About The Business Of Online Advertising For A Health Web Site I Am Developing?
I have a marketing background, so don’t need a general marketing course. I need to know the products, language, terms, metrics, etc… of online advertising in 2007. For example, what categories of advertising “products” exist? What kinds of fees can be charged, how are fees determined (I know based on traffic, clicks, but [...]
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